Itay Shechter / @gfbeef
Know what you're eating.
Know what you're buying.
I look into what's in everyday food and products -- how they're made, what's in them, what's worth buying. Store guides, recipes, and everything I dig up ends up on this site.

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View all →I'm Itay. I take everyday products apart -- food, household, baby, personal care -- and show you how they're made, what's in them, and what your options are. That's the short version. My wife Lia and our daughters Zoe and Billie are usually nearby when I'm doing it.
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